Marketing Services

Strategic Planning

Before embarking on a series of costly and time-intensive action steps, it is critical to take a step back and answer revealing questions about the marketplace, your competitors, how your brand is positioned, and where the untapped opportunities are. Sometimes companies come to us with this in place. Other times we are able to provide invaluable assistance in creating the strategic plan that saves time and money.

• Market Analysis - Who are your competitors, how are they positioned, and where is your brand's niche?
• Marketing Plans - Who are your target customers? How do you reach them in a time-efficient, economical manner?
• Communications/Messaging Strategies - How do you communicate your brand's strengths in a way that is important to your target market?
• Business Development Plan - After all is said and done, the important question is, are you writing business? If not, where are the gaps in your sales tool kit?

Print and Electronic Solutions

Once those questions are addressed and answered, it is time to identify the needed tactical steps to meet your marketing objectives.

• Branding
  • Corporate Communications
    • Corporate Brochures
    • In-Touch Customer Relationship Campaigns
    • Newsletters/eNews
  • Public Relations/Press Packets/Speaking Engagements
  • Web Site Updates/Overhauls

• Sales Tools
  • Collateral Materials
    • Print
    • PowerPoint
    • Video/Web-based
  • Events/Trade Show Management
  • Lead Generation
  • Sales Proposals